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Where theory and practice meet...

Article: Leadership is a Covenant

"At any upscale bookstore these days, one can find an array of well-marketed, attractively packaged books on leadership—leadership laws, leadership habits, leadership secrets and more. In fact, in one store, I counted twenty different titles with the word “Leadership” in them and dozens more on subjects related to leadership."
- Leonard Moisan, Ph.D., Author
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Article: Because That's Where The Money Is

"Having a reasonable understanding of what to expect during a fundraising campaign can enhance both the planning and the ultimate success of any effort. While many cases of successful capital and comprehensive fundraising efforts have been documented, very little hard baseline data are available to help colleges determine benchmarks for fundraising....."
- Leonard Moisan, Ph.D., Author
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Article: Ask A Simple Question

"You’re in a board meeting discussing goals, priorities, or budgets when someone on the board asks, “What do other development offices do?” There are several ways to answer this...."
- Leonard Moisan, Ph.D., Author
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Article: Marketing Principles in Higher Education

"Recruitment budgets in four-year institutions have increased 63 percent since 1980, more than twice the inflation rate, and common campus marketing strategies include direct mail, videos, pressure for more and better media cover- age, and other techniques...."
- Leonard Moisan, Ph.D., Author
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Article: Proper Planning Stops Time Waste at Meetings

"As we progress further into our high-tech society, John Naisbitt’s prediction in “Megatrends” that we would have a corresponding need for “high-touch” relationships and increased communication appear to have been quite accurate..."
- Leonard Moisan, Ph.D., Author
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Article: Is your agency ready for a Fundraising Campaign?

"To conduct a successful capital and/or endowment campaign, you must inspire your constituents. Your project must be visionary. It must make sense and be consistent with your mission and strategic plan. It must be well thought out, well researched, well focused, and well presented..."
- Gary M. Bernstein, Author
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Article: From the Brink of Disaster: Five Steps to a Healthy Organization

"It’s increasingly common for nonprofit organizations to find themselves on the edge of calamity, with low staff morale, bleak finances, and stale programs. The only cure in such cases is a complete turnaround. Such a recovery depends on taking five key steps (if you’re not on the verge of disaster, you can use these steps to assess your organization’s health and make needed corrections):..."
- Gary M. Bernstein, Author
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